By Dr. Hossein Eslambolchi
big data is a reality for every IT group whose job is to provide the business with information about its customers, prospects and markets in a manner that is quick, easy and efficient.Balancing this with capital and operational cost constraints is the hardest part. The good news is that we have two factors intersecting: a never-before-seen wealth of data from transactions and interactions, plus a new level of technology innovation to drive down costs.